Powerful Words to Reach Your Audience worksheet

This Powerful Words to Reach Your Audience worksheet is the perfect companion to this month’s training webinar, Authentically Speak to Your Prospect. The idea is that if you can tailor your marketing, words, conversation, scripts to the person in front of you (rather than random or to who YOU are), you’re more likely to connect with your prospect deeply, go to the next step, make the sale. As you’re watching and listening to the training webinar, jot down words and phrases that fit each personality type (Blueprint, Action, Nurture, and Knowledge). Here’s the important – and powerful – part… those words and phrases that you’re writing down… make sure they’re YOUR words and phrases and reflect your unique brilliance and Zone of Genius. Next step: Once you have words and phrases for each type, make sure ALL FOUR types are represented in your marketing and sales copy, so that no one is left out, and you have a better chance of reaching your goals and targets. Download your tool here.
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Categories: Tools.

Authentically Speak to Your Prospect Training Webinar

Over the past decade, companies have increasingly turned to personality typing to amp up sales revenues with mixed results. Over 60 percent of companies use personality typing programs within sales and HR departments to type salespeople in an effort to increase sales, trusting that these proven tests will get the desired revenue increases. Unfortunately, these programs often fail to deliver. That’s because it’s not the personality of the salesperson that affects the sale; it’s the personality of the prospect that matters. It’s about your audience, not you. Go figure. 🙂 B.A.N.K.™ is the first personality profiling system that allows you to pinpoint your prospect’s “buying personality” in the first 90 seconds of a sales interaction and then customize your sales pitch to tap into their unique needs and desires. B.A.N.K. teaches you an easy way to leverage the four B.A.N.K. personality codes to make an offer more appealing to your prospect 100% of the time. I believe in the power of clear communication. That’s why I want to give every entrepreneur, business owner, salesperson (because we’re all in sales), and executive an opportunity to learn about B.A.N.K. profiling for themselves. During this training webinar, you’ll learn how to identify the four B.A.N.K. profiles in others and use this knowledge to dramatically improve your marketing and increase conversion and sales success. Reserve your seat now in this powerful training webinar where you can turn this free knowledge into revenue for an immediate positive ROI. One size does not fit all in sales and marketing. B.A.N.K. shows you a scientifically proven way to deliver the perfect script every time. This webinar is a perfect companion to the tool, Powerful Words to Reach Your Audience worksheet.
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Categories: Training.

Yearly Goals and the Content You’ll Need to Be Writing

Since we’re entering a new year, it’s typical to think about our goals for the coming year. As you think about the goals for your business, you could also start designing a content creation plan. See, looking at the year ahead from what goals you want to achieve is big picture. You have to start with that. But you can’t stay there; you have to go to the next, more specific step… how will you make those goals happen? The Yearly Goals and the Content You’ll Need to Be Writing exercise will help you with both big picture planning of the goals you want to achieve in the next year and the initial breaking down those goals into details. (NOTE: This exercise can be done at any time, not just at the beginning of a new year!) Here’s to your success this year! Download your tool here.
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Categories: Tools.

Interview with Ginny Robertson

Ginny Robertson has been publishing On Purpose Woman magazine for years, and it celebrates women as well as connecting them to their purpose, their gifts, and to each other. As such a long-time publisher, Ginny has certainly walked many paths on the publishing journey. Join us in this interview as we talk about the history of publishing the magazine, including a big road bump she hit last year with the magazine, and how that has affected the current state of her magazine.   About Ginny Robertson The mission of Ginny Robertson, LLC (and my personal mission) is to connect women around the world to their gifts, their purpose and each other. In all my endeavors, I strive to give women a safe place from which they can discover and explore their gifts, experiment with self and ideas, create community, help others and achieve a self-defined success. Women are invited and encouraged to show up real and stand in their power. To accomplish this, I provide my clients, customers and members with a multi-faceted collection of women’s support resources and multiple points of connection that expand their lives and businesses without asking them to sacrifice their magnificent individuality – instead, to bring it to the forefront of everything they do. These resources and points of connection include GinnyRobertson.com, On Purpose Networking for Women Membership Association, (OPN), Ginny Robertson Workshops and Retreats, On Purpose Woman Magazine, as well as books, articles, keynote addresses and other resources that I have personally created.
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Categories: Interviews.

Add Fire and Spice to Your Writing

No matter how well you write, your writing will be better served if you add a little fire and spice to it. The best writing is that which is clearly understood, connects with your audience, and stands out. We’re going to talk about that third point: standing out. Your mission is to add some fire and spice to your writing. The Add Fire and Spice to Your Writing tool takes you through four ways to add some juice and oomph to your writing. Use it for each writing project or just as a general resource for any content you create. Leave boring behind and embrace fire and spice! Download your tool here.
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Categories: Tools.

From Cut-Off to Creative Training Webinar

This is a virtual version of a live workshop I gave for a private women’s group a few years ago, and it was so much fun to help them see new methods of creativity and writing. We played with several techniques, and every piece they came up with was quite different! Join me on this live webinar for the full effect of these techniques. Even if you’ve been following me for several years and been in other programs of mine, I guarantee you’ll see some things from me you’ve never seen before!!! You’re going to get the most benefit if you join me live because then you get to play! But even if you can’t join live, you can watch the recording and play along then. 🙂 Here’s what you can expect: A brief explanation of creativity and what gets in the way Demonstration of at least 4 creativity techniques Strategies that you can take away to complement your natural creativity – over and over  
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Categories: Training.

100 Steps Between You and Book Publishing Success

You think writing a book is hard? Trying everything you have to do afterward! While that can sound overwhelming, I’ve broken down everything you need to do from draft to creating your publishing and marketing plans. This two-page tool will help you see at a glance the various steps so that you can smartly plan all that needs to be done so that you don’t go crazy, get overwhelmed, and give up. You just need a plan! This tool will give you that detailed plan.   Download your tool here.
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Categories: Tools.

Interview with Julie Gaver

Julie Gaver Julie Gaver is owner of Julie Gaver Training & Development, LLC. She provides consulting and entertaining, content-rich presentations on topics which improve employee engagement, workplace culture, and leadership. Julie’s book series, Must Love Shoes, encourages readers to see the humor, lesson, and inspiration in life. The book series created a niche market focused on women’s personal & professional development, networking, and philanthropy. Julie and Dawn talk about the nuances of writing a book, especially writing one’s first book. Julie shares her process for writing the first three books in the Must Love Shoes series, as well as great information on trademarks, and summing up with her top three tips for writing a book… you really don’t want to miss this! About Julie Gaver Julie Gaver has been professionally speaking nationwide for the past twenty seven years. Her self-deprecating humor and ability to connect with audiences make her presentations always memorable. Author of the Must Love Shoes book series, Julie is described as a modern day Erma Bombeck and entices us to see the extraordinary in even the most ordinary of days. She is most proud of her annual garden party charity event “Soles of Love in the Garden” which, in the past six years, has distributed over 4,500 pairs of new shoes and winter boots to local children in need. You may find Julie on the web, or contact her through the following: Julie Gaver Training & Development, LLC www.juliegaver.com julie@juliegaver.com 3-book series “Must Love Shoes.” www.mustloveshoes.com julie@mustloveshoes.com
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Categories: Interviews.

One-page Marketing Plan Outreach Cheat Sheet

While marketing a program or service is a project in and of itself, a quick one-page plan is a great place to start! The one-page Marketing Plan Outreach Cheat Sheet helps you organize your thoughts, strategies, plans, and even your hot prospects… all in one place so that you can refer to it easily as you create your more extensive strategies and the marketing material. This One-page Marketing Plan Outreach Cheat Sheet is a perfect companion to this month’s training webinar, Quickie Marketing Plans for Any Product, Service, or Program.   Download your tool here.
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Categories: Tools.

Quickie Marketing Plans for Any Product, Service, or Program Training Webinar

One of the things I’ve learned over and over in my 14+ years of owning my own business and helping other businesses with their marketing is that creating a product or program is a huge undertaking. Once that part is over, there’s a sigh of relief. And then the marketing begins. 🙂 Marketing is whole ‘nother project in and of itself. There’s strategy, timelines, methods, and then the creation of the marketing material. While I would never claim to have a system that makes marketing happen magically, I can help you get a strong start. The Quickie Marketing Plans for Any Product, Service, or Program training webinar is a perfect companion to this month’s tool, the One-page Marketing Plan Outreach Cheat Sheet. During the training webinar, I’ll go over how to use the Cheat Sheet to give you an at-a-glance tool to organize your marketing ideas and strategies.
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Categories: Training.